clarks shoes company
a brand with a deep, rich history is inspired to take a leap in having their new line, Cloudsteppers, exist in its own storefront and wants to see how that brand could expand.
product development, branding and marketing strategy

products

the mira well
all weather chelsea boots

the cloudstream go jacket
lightweight and compact windbreaker

the cloudstream go bag
premium drawstring bag

the oiled leather wristlet
classic hardware, modern use
marketing strategy




BRAND DEVELOPMENT


