millie’s cup
inspired by podcaster miles bonsignore of perfect person podcast, I decided to develop a mock company* using their existing brand language and anecdotal elements.
*since creating this project miles has, in fact, decided to start his own coffee company, perfect person coffee co., my designs are in no way affiliated with this company and are purely a passion project of mine in exploring application of existing branding to a new product line.
products
millie’s cup – whole bean multipack
operator, wake up call, do not disturb
millie’s cup – instant perfection
instant coffee in decaf ‘do not disturb’
millie’s – soy wax candle
vanilla dreams
millie’s – everyday perfection tote bag
lightweight canvas tote
advertising + marketing directions
showcase the ‘small creator’ aspect of the company, collaborations with others in the space
focus on hot coffee, freshly poured and hand made
show that coffee is more than just the thing that starts your day
support the warm identity with soft imagery and desaturated color tones
BRAND DEVELOPMENT
(if images appear cropped, adjust the aspect ratio of your browser window by narrowing it)
a collaboration?
with ember temperature regulated mugs,
well known to be loved by miles himself.
sam murphy 